Экономика. Бизнес

What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration.

With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.

50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.

Here you'll find the texts and ideas that matter in:
Entrepreneurship
Leadership
Management
Strategy
Business history
Personal development
Technology and innovation

Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.

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Economics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject.

50 Economics Classics is the smart person's guide to two centuries of discussion of finance, capitalism and the global economy. From Adam Smith's Wealth of Nations to Thomas Piketty's bestseller Capital in the Twenty-First Century, here are the great reads, seminal ideas and famous texts, clarified and illuminated for all.

The revised edition will:
include 5-6 new titles addressing some more up to date areas of the subject such as The Bitcoin Standard, The Age of Surveillance Capitalism and Discrimination and Disparities
have a revised introduction to reflect on the current turbulence and challenges facing the global economy over the next decade
have some of the less relevant titles removed

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Economics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject.

50 Economics Classics is the smart person's guide to two centuries of discussion of finance, capitalism and the global economy. From Adam Smith's Wealth of Nations to Thomas Piketty's bestseller Capital in the Twenty-First Century, here are the great reads, seminal ideas and famous texts, clarified and illuminated for all.

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This brand new updated edition of Tom Butler-Bowdon's guide to the texts that will help you find success in your professional and personal life. Contains eight brand new chapters summarising recent classics such as Grit by Angela Duckworth and Outliers by Malcolm Gladwell.

Millions of us are drawn each year to find the one great book that will capture our imagination and inspire us to chart a course to personal and professional fulfillment. 50 success classics is the first and only 'bite-sized' guide to the books that have helped legions of readers unleash their potential and discover the secrets of success. Mapping the road to prosperity, motivation, leadership and life success, 50 success classics summarizes each work's key ideas to make clear how these timeless insights and techniques can inform, inspire and illuminate a path to authentic achievement.

Tom Butler-Bowden presents this wide-ranging selection of enduring works in the literary and the legendary: pioneering thinkers, philosophers and powerful leaders who have shown us how to Think and Grow Rich, acquire The 7 Habits of Highly Effective People, become The One-Minute Manager, solve the challenging puzzle of Who Moved My Cheese? and discover The Art of Wordly Wisdom. From the inspirational rags-to-riches stories of such entrepreneurs as Andrew Carnegie, Warren Buffet and Sam Walton to the leadership lessons of Sir Ernest Shackleton, Eleanor Roosevelt, Abraham Lincoln and Nelson Mandela, 50 success classics goes back to the basics to find the classic books on staying true to ourselves and fulfilling our potential. Practical yet philosophical, sensible yet stimulating, the 50 all-time classics span biography and business, psychology and ancient philosophy, exploring the rich and fertile ground of books that have helped millions of people achieve success in their work and personal lives.

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What causes poverty? Are economic crises inevitable under capitalism? Is government intervention in an economy helpful, or harmful? While the answers to such basic economic questions matter to everyone, the unfamiliar language and math of economics can seem daunting. This clear, accessible, and even humorous book is ideal for young readers new to economic concepts, and for readers of all ages who want to better understand economic history and ideas.
Economic historian Niall Kishtainy organizes short chapters that center on big ideas and events. He introduces us to some of the key thinkers-Adam Smith, David Ricardo, Karl Marx, John Maynard Keynes, and others-while examining topics ranging from the invention of money to the Great Depression, entrepreneurship, and behavioral economics. The result is an enjoyable book that succeeds in illuminating the economic ideas and forces that shape our world.

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An explosive and revelatory account about the British lobbying industry and how it affects us all at every level of our lives.

Q. What's worth ?2, 000, 000, 000, answers to no-one and operates out of public sight?
A. Britain's influence industry

The corporate takeover of democracy is no conspiracy theory - it's happening, and it affects every aspect of our lives: the food we eat, the places we live, the temperature of our planet, how we spend our money and how our money is spent for us. And much more.

A Quiet Word shows just how effectively the voice of public interest is being drowned out by the word in the ear from the professional persuaders of the lobbying industry. And if you've never heard about them, that's because the most effective lobbying goes unnoticed.

A Quiet Word shines the brightest of lights into one of the darkest and least-understood corners of our political culture. It is essential, urgent, authoritative reading for anyone interested in our democracy and where this country is heading.

And by showing how influence is constructed, it puts power back in your hands.

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Constant communication has become part of the way we work as we check our emails every 5.4 minutes. But at what expense?

Bestselling author Cal Newport argues that this steady flow of distractions disrupts us from achieving any meaningful work, causes us undue stress and is costing businesses millions in the form of untapped potential.

In this visionary book, he reveals how to reimagine and redesign work without the constant pings of email distracting us. Drawing on a fascinating array of case studies and offering practical solutions, Newport shows us how a world without email will liberate people to do their most profound, fulfilling and creative work - and much more of it too.

Серия: Penguin Business

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An inspiring and practical guide to achieving bold ambitions

Michael Barber has spent many years advising governments, businesses and major sporting teams around the world on how to achieve ambitious goals on time. In this book he applies the wisdom he has gained from dealing with large, complex organizations and elite athletes to help anyone tackle their most challenging goals.

Drawing on the stories of historic visionaries and modern heroes - from Galileo to Rosa Parks, Harold Macmillan to Paula Radcliffe - Barber uses personal anecdote and proven strategy to map the route to success and navigate the difficulties that arise along the way.

Whatever it is that you aspire to do - run a marathon, transform a school or provide a business of public service to millions - this book will inspire you to get going and to bridge the gap between hope and reality.

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Ads in cyberspace: the best campaigns on the web today
This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
About the editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.
Издание на английском, французском и немецком языках.

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From the Wall Street Journal s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO and how the fading of the former and the rise of the latter led to Apple losing its soul.

Steve Jobs called Jony Ive his spiritual partner at Apple. The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.

In many ways, Cook was Ive s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.

Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple s valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world s stock market into freefall with a single sentence.

Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive s departure in 2019 marked a culmination in Apple s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

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Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

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Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, disrupting countless industries while its valuation has soared to well over a trillion dollars. We now live in a world run, supplied and controlled by Amazon and its founder.

In Amazon Unbound, Stone presents a vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unparalleled access to current and former executives, employees and critics, he shows how seismic changes inside the company led to dramatic innovations, as well as to missteps that turned public sentiment against the company.

Authoritative, timely and revelatory, Amazon Unbound is the definitive account of a man and company we couldn t imagine modern life without.

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A new wave of anthropological research is transforming how the world does business. This book reveals how.

To understand business, you need to think like an anthropologist.

In a career spanning three decades, Gillian Tett has established a reputation as one of Britain's most astute financial journalists. But before joining the Financial Times, Tett completed a PhD in anthropology at Cambridge - and it is her anthropological training that gives her such a razor-sharp insight into global business.

Anthropologists have a unique view of the world. Instead of building their arguments on data or written sources, they undertake ethnographies - meaning they go inside groups of people and seek to understand, from within, how they think. This once involved besuited Victorians going to live alongside Amazonian tribespeople for years on end. But these days anthropologists are just as likely to undertake ethnographies in the boardrooms of law firms, or on the trading floors of investment banks.

In her new book, Tett will reveal what anthropology can teach all of us about business. She will recount the most fascinating findings from a recent wave of 'business anthropology', telling stories from inside the likes of the London Stock Exchange, JPMorgan and Adidas. She will explore the hidden rituals that underpin how businesses work: from the invisible norm that explains why we are all so happy to sign away our data, to the unspoken laws that govern the behaviour of the world's best coders.

Above all, Tett will reveal how you too can learn to think like an anthropologist. Once you understand the power of business anthropology, it will revolutionise how you buy, work and think - starting today.

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How do we choose between what is fair and just, and what our debtors demand of us? Yanis Varoufakis was put in such a dilemma in 2015 when he became the finance minister of Greece. In this rousing book, he charts the absurdities that underpin calls for austerity, as well as his own battles with a bureaucracy bent on ignoring the human cost of its every action. Passionately outspoken and tuned to the voices of the oppressed, Varoufakis presents a guide to modern economics, and its threat to democracy, like no other.

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Издание содержит информацию о состоянии денежного обращения 198 государств и 53 территорий мира в 2007 г. Соответствующие данные предоставлены национальными банками и правительствами государств мира.
Денежное обращение каждой страны (территории) представлено в следующем порядке: краткая справка о стране и валюте (название государства, принадлежность территории, банк-эмитент, наименование валюты, информация об особенностях денежной обращения), банкноты в обращении (внешний вид и описание дизайна банкнот, годы серий и даты ввода в обращение), информация о банкнотах, выведенных из обращения (аннулированных и обмениваемых).
Издание адресовано финансистам, экономистам, банковским служащим, торговым работникам, экспертам, географам, историкам, преподавателям и студентам вузов, широкому кругу читателей, интересующихся историей и экономикой стран мира. Издание подготовлено при информационной поддержке Международной службы идентификации банкнот System Interchange.
Издание содержит параллельный текст на английском языке.

Серия: Валюты мира (ежегодники)

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The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and egotism of the eighties.

Barbarians at the Gate recounts this two-month battle with breathtaking pace and flair, and transports back to the Wall Street empire before it crumbled, through the boardroom doors, into the midnight meetings, the betrayals, the deal makers and publicity flaks, into a world where - as Nabisco CEO Ross Johnson put it - 'a few million dollars are lost in the sands of time'.

Twenty years on, the world is once again recovering from a period of financial extravagance and irresponsibility. This revised edition brings the ultimate business thriller up to date for a new generation of readers.

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'A devastating expose.' Mail on Sunday
They helped cause the 2008 financial crash.
They created a global tax avoidance industry.
They lurk behind the scenes at every level of government...
The world's 'Big Four' accountancy firms - PwC, Deloitte, Ernst & Young, and KPMG - have become a gilded elite. Up in the high six figures, an average partner salary rivals that of a Premier League footballer. But how has the seemingly humdrum profession of accountancy got to this level? And what is the price we pay for their excesses?
Leading investigative journalist Richard Brooks charts the profession's rise to global influence and offers a gripping expose of the accountancy industry. From underpinning global tax avoidance to corrupting world football, Bean Counters reveals how the accountants have used their central role in the economy to sell management consultancy services that send billions in fees its way. A compelling history informed by numerous insider interviews, this is essential reading for anyone interested in how our economy works and the future of accountancy.

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Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history.
Like a giant squid, Amazon's tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon's impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it.
Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.
But the principles by which Bezos has achieved his dominance - customer obsession, extreme innovation and long-term management, all supported by artificial intelligence turning a virtuous-cycle 'flywheel' - are now being borrowed and replicated. 'Bezonomics' is for some a goldmine, for others a threat, for still others a life-shaping force, whether they're in business or not.
Brian Dumaine's Bezonomics answers the fundamental question: how are Amazon and its imitators affecting the way we live, and what can we learn from them?

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In its earliest days, WeWork promised the impossible: to make the workplace cool.
Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire.
Based on more than two hundred interviews, Billion Dollar Loser chronicles the breakneck speed at which WeWork's CEO built and grew his company. Culminating in a day-by-day account of the five weeks leading up to WeWork's botched IPO and Neumann's dramatic ouster, Reeves Wiedeman exposes the story of the company's desperate attempt to secure the funding it needed in the final moments of a decade defined by excess.
With incredible access and piercing insight into the company, Billion Dollar Loser tells the full, inside story of WeWork and its CEO Adam Neumann who together came to represent the most audacious, and improbable, rise and fall in business.

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Ben Mezrich's 2009 bestseller THE ACCIDENTAL BILLIONAIRES is the definitive account of Facebook's founding - and the basis for the Academy Award-winning film THE SOCIAL NETWORK. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and legal foils to Mark Zuckerberg. BITCOIN BILLIONAIRES is the story of the brothers' redemption and revenge in the wake of their epic legal battle with Facebook - and the first great book from the world of bitcoin.
Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money for fear of alienating Zuckerberg. While nursing their wounds in Ibiza, they accidentally run into a shady character who tells them about a brand new idea: cryptocurrency. Immersing themselves in what is then an obscure and sometimes sinister world, they begin to realize "crypto" is, in their own words, "either the next big thing or total bulls--t." There's nothing left to do but make a bet.
From the Silk Road to the halls of the Securities and Exchange Commission to the Facebook boardroom, BITCOIN BILLIONAIRES will take us on a wild and surprising ride while illuminating a tantalizing economic future. On November 26th, 2017, the Winklevoss brothers became the first bitcoin billionaires. Here's the story of how they got there - as only Ben Mezrich could tell it.

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What links the Mercedes Formula One team with Google?

What links Team Sky and the aviation industry?

What connects James Dyson and David Beckham?

They are all Black Box Thinkers.

Black Box Thinking is a new approach to high performance, a means of finding an edge in a complex and fast-changing world. It is not just about sport, but has powerful implications for business and politics, as well as for parents and students. In other words, all of us.

Drawing on a dizzying array of case studies and real-world examples, together with cutting-edge research on marginal gains, creativity and grit, Matthew Syed tells the inside story of how success really happens - and how we cannot grow unless we are prepared to learn from our mistakes.

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A New York Times Bestseller, the real story of Damian Lewis's character in BILLIONS: The rise and fall of Steven Cohen and the largest insider trading investigation in the history of Wall Street.

Nominated for the FT/McKinsey Business Book of the Year
Nominated for the Carnegie Medal for Excellence in Nonfiction
Amazon Top 5 Business Books of 2017

'A prodigious feat of reporting' - Malcolm Gladwell

'Black Edge has the grip of a thriller . Everyone should read this book' - David Grann, New York Times bestselling author of THE LOST CITY OF Z

How do super-rich bankers get away with it?

There is a powerful new class of billionaire financiers in the world, who use their phenomenal wealth to write their own rules and laws. Chief among them is Steven Cohen, a Wall Street legend, and the basis for Damian Lewis's character in BILLIONS, who built his hedge fund into a $15 billion empire on the basis of wizard-like stock trading, and who flies to work by helicopter and owns one of the largest private art collections in the world. But his iconic status was shattered when his fund became the target of a sprawling FBI investigation into insider trading, charged with using illegal inside information - or 'black edge' - to beat the market. His firm, SAC Capital, was ultimately indicted and pled guilty to charges of securities and wire fraud, and paid record criminal and civil fines of nearly $2 billion. But even as the company bearing his name pled guilty, Cohen himself was never charged, and is free to start trading publicly again from January 2018.

Black Edge offers a revelatory look at the grey zone in which so much of Wall Street functions, and a window into the transformation of the worldwide economy. With meticulous reporting and powerful storytelling, this is a riveting, true-life legal thriller that takes readers inside the US government's pursuit of Cohen and his employees, and raises urgent questions about the power and wealth of those who sit at the pinnacle of the financial world.

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In the era of e-books and online trade when the classic book trade has come under increasing pressure, the success of a bookshop is not a foregone conclusion. Booksellers confront these new challenges with very different economic strategies and conceptual measures. Spatial concepts, furnishings and design are indispensable ingredients of a successful sales strategy for newer as well as more tradition steeped bookstores. People like to linger - and buy - where they feel comfortable. This volume is dedicated to the 35 most beautiful bookstores in the world. The old and the new, classical and innovative, giant stores and paradises in miniature for bibliophiles: What they all have in common is that they create a desire for books and prove that the bookshop as institution will always fulfil a need and without a doubt enjoys a future.
2nd edition.

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The laugh-out-loud tale of Europe in meltdown, from the phenomenal bestselling author

Right now, Europe is in serious financial chaos. In Greece, infrastructure costs mean it would be cheaper to transport all Greek rail passengers by taxi, and hairdressing is classified as arduous for tax avoidance purposes. In Iceland, Range Rovers frequently explode as owners collect the insurance to pay for them. Ireland saw the entire country put up for sale - to itself, while the Germans expected the whole world to behave like them. But the whole world didn't.

In this hilarious, fascinating, timely must-read, Michael Lewis reveals the true natures of the countries caught up in - and exacerbating - our boomerang economies.

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The ultimate guide to revolutionize the way your company works - forever

The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. After decades of management theory and multiple waves of technological and societal change, is this really the best we can do?

Aaron Dignan teaches companies how to eliminate red tape, tap into collective intelligence, and rethink long-held traditions that no longer make sense. In Brave New Work, he shows you how to revolutionize the way your company works forever.

Using stories from companies at the cutting edge of organizational transformation, Brave New Work will show you how to transform your team, department and business from the inside out, making work more adaptable, abundant and human. It is packed with new tactics and tips for updating your company's operating system: the simple rules and assumptions so deeply embedded that you don't even think to question them. Learn how to reignite passion and energy throughout your organization and to build a company that runs itself.

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Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records by Eugene M. Schwartz.

Серия: Нобель Пресс

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Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, "great pitch but I just don't do Black women"; and inspires them to overcome naysayers.

For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the "Entitleds."

Don't wait for the system to let you in - break down the door and build your damn thing.

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An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.

Everyone deserves a mentor.

For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:

Here's how to think about choosing a job.
Here's how to be a better manager.
Here's how to approach design.
Here's how to start a company.
Here's how to run it.

Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.

So that's what this book is. An advice encyclopedia. A mentor in a box.

But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.

Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.

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Back in 1930, the economist John Maynard Keynes prophesied that by the century's end, technology would see us all working fifteen-hour weeks. But instead, something curious happened. Today, average working hours have not decreased, but increased. And now, across the developed world, three-quarters of all jobs are in services or admin, jobs that don't seem to add anything to society- bullshit jobs. In Bullshit Jobs, David Graeber explores how this phenomenon - one more associated with the 20th-century Soviet Union, but which capitalism was supposed to eliminate - has happened. In doing so, he looks at how we value work, and how, rather than being productive, work has become an end in itself; the way such work maintains the current broken system of finance capital; and, finally, how we can get out of it.

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What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.

These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.

This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

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Global entrepreneur Sir Richard Branson reveals the secrets to success in business

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

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The New York Times best-seller on how we really make buying decisions, now in mass market paperback for the first time

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.

These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

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The long-awaited memoir from international football ambassador, former co-owner of Arsenal FC and legend of the game: David Dein.

There's no doubt that Dein has been one of the most significant and influential figures in British football for over three decades - operating at club and international level. He was a prime mover in the creation of the Premier League, hugely influential within the England set-up and, of course, was the mastermind - along with Arsene Wenger - in creating the glory days of Arsenal Football Club, leading the team for almost a quarter of a century. Connected to the most senior figures across the global game as a friend, rival, advisor, and collaborator, Dein has been central to major turning points in the game.

Calling the Shots is part memoir, part inspirational meditation on leadership, teamwork and how to invest in people. It tracks the full story of David's remarkable life and career to date, recounting never-before-told stories from the inside, intriguing characters met along the way, and discussing the past, present and future of football. An entertaining and motivational read for football and non-football fans alike, Calling the Shots is a dynamic masterclass in how to succeed in business and life.

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This coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include Business in Context and Business in Action , which make use of local and global case studies as well as placing students in real-life business scenarios. There is also a preparing for assessment chapter alongside a wide variety of exam-style questions to help students prepare for their examination.

Серия: Cambridge International AS & A Level...

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An accessible guide to how economics defines all of our lives - the first ever book from the Bank of England.

What is economics?
How can it help explain the world?
And why should we care?

Our world is shaped by economics. Whether you're buying a loaf of bread, looking for a job, or applying for a mortgage, the thing we call 'the economy' is going to set the terms. A shame, then, that most of us have no idea what the economy actually is.

That's where this book comes in. The Bank of England is Britain's most venerable financial institution, responsible for printing money, setting the rate of interest and regulating the economy. Now, the team at the Bank take you inside their hallowed halls to outline precisely what economics can - and can't - tell us about the world.

Organised around the ten key questions any budding economist should be able to answer, this primer takes you from the basics - what economics actually is, and the laws of supply and demand - before moving onto how economics defines all of our lives: through growth and inflation, trade and recessions, taxes and spending. Along the way, it offers vivid examples of econ in action: not only in the City of London, but also in office canteens, on factory floors, even on Love Island . . .

Witty, absorbing and eminently accessible, this book is your one-stop guide to the economic universe we all inhabit.

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Главный труд Карла Маркса по политической экономии, содержащий критический анализ капитализма. Работа написана с применением диалектико-материалистического подхода, в том числе к историческим процессам. Первый том, "Процесс производства капитала", впервые был опубликован в 1867 году и является расширенным продолжением опубликованной в 1859 году работы "К критике политической экономии".

Серия: Зарубежная классика - читай в оригинале

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'A groundbreaking work of economic analysis. It is also a literary masterpice' Francis Wheen, Guardian

One of the most notorious and influential works of modern times, Capital is an incisive critique of private property and the social relations it generates. Living in exile in England, where this work was largely written, Marx drew on a wide-ranging knowledge of its society to support his analysis. Arguing that capitalism would cause an ever-increasing division in wealth and welfare, he predicted its abolition and replacement by a system with common ownership of the means of production. Capital rapidly acquired readership throughout the world, to become a work described by Marx's collaborator Friedrich Engels as 'the Bible of the working class'.

Серия: Penguin Classics

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The "forgotten" second volume of Capital, Marx's world-shaking analysis of economics, politics, and history, contains the vital discussion of commodity, the cornerstone to Marx's theories.

Серия: Penguin Classics

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Arguing that the slave trade was at the heart of Britain's economic progress, Eric Williams's landmark 1944 study revealed the connections between capitalism and racism, and has influenced generations of historians ever since. Williams traces the rise and fall of the Atlantic slave trade through the eighteenth and nineteenth centuries to show how it laid the foundations of the Industrial Revolution, and how racism arose as a means of rationalising an economic decision. Most significantly, he showed how slavery was only abolished when it ceased to become financially viable, exploding the myth of emancipation as a mark of Britain's moral progress.

Серия: Penguin Modern Classics

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A shocking expose: the inside story behind the fall of the most powerful man in Irish sport

Over the course of fifteen years, John Delaney ran the Football Association of Ireland as his own personal fiefdom. He had his critics, but his power was never seriously challenged until last year, when Mark Tighe and Paul Rowan published a sequence of stories in the Sunday Times containing damaging revelations about his personal compensation and the parlous financial situation of the FAI. Delaney's reputation as a great financial manager was left in tatters. He resigned under pressure, and the FAI was left hoping for a massive bail-out from the Irish taxpayer.

In Champagne Football, Tighe and Rowan dig deep into the story of Delaney's career and of the FAI's slide into ruin. They show how he surrounded himself with people whose personal loyalty he could count on, and a board that failed to notice that the association's finances were shot. They detail Delaney's skilful cultivation of opinion-formers outside the FAI. And they document the culture of excess that Delaney presided over and benefited from, to the detriment of the organization he led.

Champagne Football is a gripping, sometimes darkly hilarious and often enraging piece of reporting by the award-winning journalists who finally pulled back the curtain on the FAI's mismanagement.

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An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle.

Describing himself as 'high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark 'Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.

In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital 'privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.

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An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network. Computer engineers use `chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as `high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark `Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital `privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.

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The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury

In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building.

In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestle. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism.

In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England's chocolate dynasties, became the world's largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan.

Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, 'Chocolate Wars' is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business.

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Cloudmoney take us to the frontlines of a war for our wallets that is also about our freedom: it is a captivating tour of the world of money that also asks the most important questions about our future.

We are often told that the move towards a cashless society is 'natural progress', but there is seldom reference to the powerful groups that are vigorously pushing for it. What happens when physical money is replaced completely by digital transactions?

In the great battle for global monopolization, different 'watchers' are trying to capture and hoard data. Google has search patterns revealing your desires, fetishes and intellectual interests. Facebook has a treasure trove of its users' special moments and projections of vanity. Yet, if we really want to see what a person is motivated to act upon in society, we should examine their payments data.

In our large-scale modern economies, a significant amount of a person's life is spent buying things, and this data provides a clear idea of their priorities, habits and beliefs. However, the great information firewall is being completely offline, leaving data black holes.

In Cloudmoney, Brett Scott uncovers a long-established lobbying infrastructure set up by an alliance of partners, including financial institutions, governments and international agencies, to wage a covert cold war against cash. Who benefits from a cashless society and who is left behind? And will the departure of cash also signal the departure of true privacy?

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How to create a coaching culture based on mindfulness and compassion within your team and organization

It has never been a more challenging time for managers and leaders to maintain a happy, healthy workforce. The pace of change and increasing uncertainty in most industries has resulted in a rapid increase in stress and anxiety in the workplace, and most organizations are poorly equipped to respond to these challenges in a meaningful and supportive way.

Penguin Business Experts: Coach Your Team is a practical guide for leaders who want to foster a culture where everyone has a chance to flourish, create and innovate while being happy and more resilient. It draws on cutting-edge, evidence-based techniques in coaching that focus on developing mindfulness and compassion in leaders, their employees and throughout their organisation with case studies of best practice from around the world. It covers everything you need to know to develop your own approach to coaching starting with learning how to coach yourself through to techniques to foster a coaching culture rooted in mindfulness and compassion within your team, and ultimately your organization.

Серия: Penguin Business Experts

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Master the art of communication with Collins Communication for International Business. Enhance your business relationships and enjoy greater success for you and your business. English may be the language of international business, but when talking to colleagues or business partners it can be clear that we're not always speaking the same language. Collins Communication for International Business will give you the strategies you need to communicate interpersonally with colleagues at home and overseas in the increasingly diverse and complex field of international business. It contains clear and practical advice from experts in the field of international business and communication to ensure you can build and enhance the relationships you need to be successful. * Part 1 covers fundamental communication skills, enhancing your presentation skills and interactions with colleagues and business partners. * Part 2 enables you to develop the specific skills needed for building and maintaining successful business practices and relationships, with topics such as 'Networking', 'Influencing' and 'Managing conflict'. * Part 3 focuses on improving your skills when working in teams and when communicating via email, telephone and video conference, with a view to delivering measurable business results.

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"Do you have a list of your books, or do I just have to stare at them?"
Shaun Bythell is the owner of The Bookshop in Wigtown, Scotland. With more than a mile of shelving, real log fires in the shop and the sea lapping nearby, the shop should be an idyll for bookworms.
Unfortunately, Shaun also has to contend with bizarre requests from people who don't understand what a shop is, home invasions during the Wigtown Book Festival and Granny, his neurotic Italian assistant who likes digging for river mud to make poultices.

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Acclaimed professor reveals how working couples can successfully combine love and work

Finding fulfilment in both love and work isn't easy--but it is possible.

Most advice for working couples fails because it treats the challenge of balancing two careers as a zero-sum game in which one partner's gain is the other's loss. This book is different.

In Couples That Work, professor Jennifer Petriglieri shifts away from the language of sacrifice and trade-offs, and focuses on how couples can tackle the challenges they will face throughout their lives--together.

Petriglieri identifies three key phases of exploration and growth in every couple's work-life journey and provides tools to help couples navigate three pivotal questions together:

How can we make this work?
What do we really want?
Who are we now?

Based on five-years research interviewing over a hundred couples from thirty countries, Couples That Work is filled with vivid, real-life stories. Full of engaging exercises and activities, this book will help every couple work out their own unique way to successfully combine love and work.

Серия: Penguin Life

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'Majestic, informative and often delightful ... insights on every page' Yanis Varoufakis, Observer
The definitive history of the Great Financial Crisis, from the acclaimed author of The Deluge and The Wages of Destruction.
In September 2008 the Great Financial Crisis, triggered by the collapse of Lehman brothers, shook the world. A decade later its spectre still haunts us. As the appalling scope and scale of the crash was revealed, the financial institutions that had symbolised the West's triumph since the end of the Cold War, seemed - through greed, malice and incompetence - to be about to bring the entire system to its knees.
Crashed is a brilliantly original and assured analysis of what happened and how we were rescued from something even worse - but at a price which continues to undermine democracy across Europe and the United States. Gnawing away at our institutions are the many billions of dollars which were conjured up to prevent complete collapse. Over and over again, the end of the crisis has been announced, but it continues to hound us - whether in Greece or Ukraine, whether through Brexit or Trump. Adam Tooze follows the trail like no previous writer and has written a book compelling as history, as economic analysis and as political horror story.

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A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the creative types . But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems.

Creative Confidence is a book that will help each of us be more productive and successful in our lives and in our careers.

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The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story quartet, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph. D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar.

Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

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The everything-you-need-to-know WIRED guide to cryptocurrency

The past decade has seen the relentless rise of cryptocurrency as an alternative form of digital currency. But what precisely is it and what potential does it have to change the world of money?

In this brilliantly clear, one-stop guide WIRED Senior Editor Gian Vopicelli explains everything you need to know about cryptocurrency. He outlines its development and describes precisely how it operates. He demystifies the jargon it has spawned, from blockchain, Bitcoin and stablecoins to mining, smart contracts and forking. He looks at the political and economic ideologies that drive it. And he addresses the central question: will cryptocurrency have the transformative economic and social impact that its champions claim for it?

Серия: WIRED guides

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1988 saw the birth of the internet. 2008 gave us bitcoin. Today, cybercurrencies are changing the world we live in. What would a world without banks, credit cards or national currencies look like for all of us?

For centuries, the system that governs how money works has stayed the same. Now there's an alternative, and it puts us on the cusp of a revolution that could reshape our world. At the heart of this lie, cryptocurrencies, a technology with the transformative potential of the printing press or the internet. They bypass the elites and cut out the gatekeepers. Unlike traditional money, they don't have a nationality, they're digital and democratic. They are also lawless.

From Silicon Valley to the streets of Beijing, this is a story about a revolution in the making, a tale of human invention, and a guide to the future.

The perfect book for future proofing your money, let Cryptocurrency teach you everything you need to know about the future of finance.

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The gripping, jaw-dropping rise and fall of Sir Philip Green, the self-styled 'king of the high street'

Sir Philip Green is no stranger to scandal. He was once hailed one of Britain's best businessmen and had prime ministers and supermodels on speed dial. But his reputation came crashing down when Oliver Shah uncovered the truth behind his doomed BHS deal.

The collapse of British Home Stores left 11, 000 employees without jobs and put 20, 000 people's pensions at risk. Green eventually paid ?363m towards the company's ?571m pension deficit, but it wasn't long before he found himself in trouble again.

In October 2018, Green was named as the business figure at the heart of Britain's #MeToo scandal. With accusations of sexual and racial harassment flooding the press, and with Topshop's pension deficit rising to almost double the figure that toppled BHS, can the retail tycoon survive yet another scandal?

In Damaged Goods, Oliver Shah, the award-winning journalist who first broke the BHS story, shines a light on Green's past and his uncertain future; this is the extraordinary account of the retail magnate Sir Philip Green's fall from grace.

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Damn Good Advice (for people with talent!) is an indispensable insight into the mind of one of America's most legendary creative thinkers. Packed with lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. Derived from the incomparable life of 'Master Communicator' George Lois, all entries are written and compiled by the man the Wall Street Journal called 'prodigy, enfant terrible, founder of agencies, creator of legends'. Each step is borne from a passion to succeed and a disdain for the status quo.
Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success. From identifying your heroes to believing in yourself; the ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it be communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.
Poignant, punchy and to-the-point, Damn Good Advice (for people with talent!), is a must for anyone - whether in business, design, advertising or the visual arts - on a quest for success.

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Death and taxes are our inevitable fate. We've been told this since the beginning of civilisation. But what if we stopped to question our antiquated system? Is it fair? And is it capable of serving the needs of our rapidly-changing, modern society?

In Daylight Robbery, Dominic Frisby traces the origins of taxation, from its roots in the ancient world, through to today. He explores the role of tax in the formation of our global religions, the part tax played in wars and revolutions throughout the ages, why, at one stage, we paid tax for daylight or for growing a beard. Ranging from the despotic to the absurd, the tax laws of the past reveal so much about how we got to where we are today and what we can do to build a system fit for the future.

Featured on Stepping up with Nigel Farage

'An important book for investors in gold and bitcoin' - Daniela Cambone, Stansberry Research

'This entertaining, surprising, contrarian book is a tour de force!' - Matt Ridley, author of The Evolution of Everything

'In this spectacular gallop through history, Frisby shows how taxation has warped, stunted and thwarted human progress' - Mark Littlewood, Director General, Institute of Economic Affairs

'Frisby's historical interpretation and utopian ideas will outrage Left and Right' - Steve Baker, MP for Wycombe and Member of the House of Commons Treasury Committee

'Fascinating book which exposes the political and economic basis of tax. A must read for those of us who believe in simpler, lower taxes' - Rt Hon Liz Truss, MP for South West Norfolk, Secretary of State for International Trade and President of the Board of Trade

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The comprehensively revised edition of the international bestseller, with new material.

Most of us face the same questions every day: What do I want? And how can I get it? How can I live more happily and work more efficiently?

This updated edition of the international bestseller distils into a single volume the fifty best decision-making models used on MBA courses, and elsewhere, that will help you tackle these important questions - from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model). It will even show you how to remember everything you will have learned by the end of it.

Stylish and compact, this little black book is a powerful asset. Whether you need to plot a presentation, assess someone's business idea or get to know yourself better, this unique guide will help you simplify any problem and take steps towards the right decision.

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An intelligent and practical guide to finding your true corporate purpose, creating social value and boosting your profit

Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business.

DEEP PURPOSE is the essential guide to putting purpose at the core of a company, and in doing so, understanding its very soul. Drawing together years of research, including analysis of multinational corporations from Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay Gulati has identified eight conceptual barriers that are dooming leaders and their companies to a more superficial engagement with purpose. In this book, he shows you how to understand and overcome these obstacles, in order to find your company's deep purpose and supercharge its capacity to serve all stakeholders and shareholders.

By fusing commercial and social logic, business leaders can enhance financial performance, boost employee morale and retention, and leave a positive mark on society. DEEP PURPOSE has the power to transform the business landscape and usher in a new era of ethical corporate leadership.

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10th anniversary edition of the classic guide to handling life's toughest conversations

We've all been there: We know we must talk to a colleague, our boss or even a friend about something we know will be at least uncomfortable and at worst explosive. So we repeatedly mull it over until we can no longer put it off, and then finally stumble through a confrontation when we could have had a conversation.

Difficult Conversations is the definitive work on handling these unpleasant exchanges, based on 15 years of research at the Harvard Negotiation Project. It teaches us to work through them by understand that we're not engaging in one dialogue but three: the "what happened" conversation (what do we believe was said and done), the "feelings" conversation (the emotional impact on everyone involved), and the "identity" conversation (what does this mean for everyone's opinion of themselves).

In a world where asking for a pay rise, saying 'no' to your boss, asking a favour or apologizing for a mistake can be a horrendous nightmare, Difficult Conversations deserves its position as a business classic.

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The book we all read right now: the definitive guide to communicating and connecting wherever you are.

Email replies that show up a week later. Video chats full of oops sorry no you go and can you hear me?! Ambiguous text-messages. Weird punctuation you can t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other?

Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails.

Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges from large conferences and video meetings to daily emails, texts, IMs, and conference calls and offers insights and solutions to build trust and clarity to anyone in our ever changing world.

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A new strategy to increase productivity, focus, happiness and creativity through a mindful use of digital technology

Most of us know that we're addicted to texting, Instagram, Facebook and Twitter not because we're stupid or shallow, but because they provide real value in the form of connection, community, affirmation and information. But these tools can also disrupt our ability to focus on meaningful work and live fully in the present.

In Digital Minimalism, Cal Newport outlines a practical philosophy and plan for a mindful, intentional use of technology that maximises its benefits while minimizing its drain on our attention, focus and time. Demonstrating how to implement a 30-day digital detox, this book will help you identify which uses of technology are actually helping you reach your goals, and which are holding you back.

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Dan Lyons was Technology Editor at Newsweek Magazine for years, a magazine writer at the top of his profession. One Friday morning he received a phone call: his job no longer existed. Fifty years old and with a wife and two young kids, Dan was unemployed and facing financial oblivion. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the nebulous role of "marketing fellow." What could possibly go wrong?

What follows is a hilarious and excoriating account of Dan's time at the start-up and a revealing window onto the dysfunctional culture that prevails in a world flush with cash and devoid of experience. Filled with stories of meaningless jargon, teddy bears at meetings, push-up competitions and all-night parties, this uproarious tale is also a trenchant analysis of the dysfunctional start-up world, a de facto conspiracy between those who start companies and those who fund them. It is a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to cash out with a fortune.

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Why is paying for things painful?
Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past?
Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store?
We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance's most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.
Exploring a wide range of everyday topics-from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales-Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it's the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.

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Big decisions are hard. We might consult friends and family, read advice online or turn to self-help books for guidance, but in the end we usually just do what feels right. But what if our gut is wrong?

As economist and former Google data scientist Seth Stephens-Davidowitz argues, our gut is actually not that reliable and data can prove this. In Don't Trust Your Gut, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better. Over the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles, from the boring careers that produce the most wealth, to old-school, data-backed relationship advice. While we often think we know how to better ourselves, the numbers, it turns out, disagree.

Telling fascinating stories through the latest big data research, Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our lives, and offers a new way of tackling our most consequential choices.

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Big decisions are hard. We might consult friends and family, read advice online or turn to self-help books for guidance, but in the end we usually just do what feels right. But what if our gut is wrong?

As economist and former Google data scientist Seth Stephens-Davidowitz argues, our gut is actually not that reliable - and data can prove this. In Don't Trust Your Gut, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better. Over the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles, from the boring careers that produce the most wealth, to old-school, data-backed relationship advice. While we often think we know how to better ourselves, the numbers, it turns out, disagree.

Telling fascinating stories through the latest big data research, Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our lives, and offers a new way of tackling our most consequential choices.

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A leading economist shows why current economic thinking doesn't work - and what should take its place

Economics is broken, and the planet is paying the price.

Unforeseen financial crises. Extreme wealth inequality. Relentless pressure on the environment. Can we go on like this? Is there an alternative?

In Doughnut Economics, Oxford academic Kate Raworth lays out the seven deadly mistakes of economics and offers a radical re-envisioning of the system that has brought us to the point of ruin. Moving beyond the myths of 'rational economic man' and unlimited growth, Doughnut Economics zeroes in on the sweet spot: a system that meets all our needs without exhausting the planet.

The demands of the 21st century require a new shape of economics. This might just be it.

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A new edition of the bestselling, agenda-setting study of motivation from the international internationally bestselling author of To Sell is Human and When.

A book that will change how you think and transform how you live

Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.

Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

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Данный учебник посвящен фундаментальным вопросам экономики и основам развития экономического мышления студентов и полностью соответствует требованиям Федеральных государственных образовательных стандартов высшего образования (2020) по группе специальностей "Здравоохранение". В учебнике в комплексе рассмотрены экономические понятия, категории, закономерности экономического развития, логика и эффективность экономических процессов, принципы принятия оптимальных экономических решений, микроэкономические и макроэкономические основы функционирования и взаимодействия субъектов экономики.
Для активизации самостоятельной работы студентов, их творческого отношения к предмету после каждой темы даны контрольные вопросы.
В конце учебника представлен глоссарий. Учебник можно использовать как источник теоретического материала и как практическое пособие для самостоятельной работы.
Учебник предназначен для студентов, обучающихся по медицинским специальностям на английском языке.

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What is economics?
What can - and can't - it explain about the world?
Why does it matter?

Ha-Joon Chang teaches economics at Cambridge University, and writes a column for the Guardian. The Observer called his book 23 Things They Don't Tell You About Capitalism, which was a no.1 bestseller, 'a witty and timely debunking of some of the biggest myths surrounding the global economy.' He won the Wassily Leontief Prize for advancing the frontiers of economic thought, and is a vocal critic of the failures of our current economic system.

Серия: Pelican Books

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Economic thinking - about globalisation, climate change, immigration, austerity, automation and much more - in its most digestible form

For decades, a single free market philosophy has dominated global economics. But this is bland and unhealthy - like British food in the 1980s, when bestselling author and economist Ha-Joon Chang first arrived in the UK from South Korea. Just as eating a wide range of cuisines contributes to a more interesting and balanced diet, so too is it essential we listen to a variety of economic perspectives.

In Edible Economics, Chang makes challenging economic ideas more palatable by plating them alongside stories about food from around the world. He uses histories behind familiar food items - where they come from, how they are cooked and consumed, what they mean to different cultures - to explore economic theory. For Chang, chocolate is a life-long addiction, but more exciting are the insights it offers into post-industrial knowledge economies; and while okra makes Southern gumbo heart-meltingly smooth, it also speaks of capitalism's entangled relationship with freedom and unfreedom. Explaining everything from the hidden cost of care work to the misleading language of the free market as he cooks dishes like anchovy and egg toast, Gambas al Ajillo and Korean dotori mook, Ha-Joon Chang serves up an easy-to-digest feast of bold ideas.

Myth-busting, witty and thought-provoking, Edible Economics shows that getting to grips with the economy is like learning a recipe: if we understand it, we can change it - and, with it, the world.

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Want to be a rocket-riding tech titan?
You ve come to the right school.
Elon Musk s Billionaire School makes it simple to follow in Elon s footsteps and accumulate the wealth and power of a medium-sized nation in just 30 days.
Capitalise on these easy lessons drawn from the lives, philosophies and business practices of the alpha billionaires who are shaping humanity s future, including Jeff Bezos, Mark Zuckerberg and, of course, Elon himself.
It s the complete, foolproof resource for your billionaire s journey from founding your first startup through to becoming High-God-Emperor of Mars.
Elon Musk s Billionaire School. Enrol today. Escape the planet tomorrow.

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From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business

A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns

Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.

It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.

Now, Hoffman reveals the simple principle that Nike use to power their creativity: emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.

But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way: by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world.

The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design.

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Учебное пособие Energy. Finance and Economics = Экономика энергетического сектора предназначено для студентов бакалавриата третьего года обучения направления 38.03.01 Экономика , профиль Экономика и финансы топливно-энергетического комплекса (программа подготовки бакалавров). Тематика пособия связана с вопросами экономики топливно-энергетического комплекса: экономической составляющей разведки, добычи и переработки нефти и газа, возобновляемых источников энергии, рынками и финансовой документацией ТЭКа. Структура пособия предполагает использование таких инновационных технологий обучения иностранному языку, как кейс-анализ, кросс-культурный анализ, ролевые игры, мультимедийные презентации, интернет-поиск.

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Monograph consists of an introduction, three chapters, conclusion and appendices, as well as a list of references.
The first chapter substantiates theoretical approaches to the essence, conditions and factors of ensuring sustainable development of small business in modern socio-economic conditions. The factors influencing the development of small business, methodological approaches and indicators for assessing the effectiveness of economic policy for the sustainable development of small business are considered.
The second chapter analyzes the international experience of the economic policy of small business development, on the basis of the economic analysis, the trends and problems of ensuring sustainable development of small business in the Baltic countries and in the Moscow agglomeration are identified. Using the tools of mathematical modeling, an assessment of the effectiveness of state policy in the field of small business development in the Moscow agglomeration was made.
The third chapter defines the directions of increasing the efficiency of regional economic policy of small business development. An economic and mathematical model of factors for the development of small business in the regions and a toolkit for assessing the influence of factors on the sustainable development of entrepreneurship have been developed. In order to improve the efficiency and effectiveness of the work of the executive and legislative powers and authorities in the field of support and development of small and medium-sized businesses in the region, on the basis of the principles of the OECD competition impact assessment methodology, recommendations have been developed to improve the tools for assessing the best municipal practices of the Russian Federation in terms of their impact on enterprise competition of the small and medium-sized business.
The main text of the research consists of 150 pages and is illustrated with 18 figures and 10 tables. The work contains 15 appendices. The list of bibliographical sources includes 248 items.

Серия: Научная мысль

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How an elite cabal rewrote the American dream for their gain and left the rest of world behind.

Evil Geniuses is the secret history of how, over the last half century, from even before Ronald Reagan through Donald Trump, America has sharply swerved away from its dream of progress for the many to a system of unfettered profit and self-interest for the few.

As the social liberation of the 1960s finally ended in the chaos of Vietnam and Watergate, a cabal of rich industrialists, business chiefs, wide-eyed libertarians and right-wing economic radicals were waiting, determined to claw back everything they saw as rightfully theirs.

Largely out of sight, they rapidly built and funded a new empire of think tanks and academic institutions and professional organisations, lobbying and political groups, using them to transform politics, media, finance, the legal system and US laws to reinvent and control the political economy. A throwback to the robber barons of a century earlier, they sold the remade system to the people as a nostalgic return to traditional American values. Within a decade, America s flourishing forward-thinking vision was incarcerated by the unchecked financial accumulation and political power of the super-rich.

Now, the moneymen are running the show.

In this hugely entertaining and deeply researched cultural and economic expose, New York Times bestselling author Kurt Andersen maps the rich history of intricate networks, unlikely connections and dark truths which are controlling a nation, revealing how on earth America got to where it is now and what it might do to win its progressive future back.

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